Title

Which Brand Image Drives Greater Purchase Intent?

Authors

Emilia Gallagher, Xavier University, Cincinnati, OHFollow

Files

Description

Second place winner, In-Person competition

Executive MBA program (EMBA)

Faculty advisor: Mike Halloran

Publication Date

Spring 2023

Recommended Citation

Gallagher, Emilia, "Which Brand Image Drives Greater Purchase Intent?" (2023). 3 Minute Thesis Competition. 2.
https://www.exhibit.xavier.edu/threeminutethesis/2