Marketing Syllabi
Syllabi from 2019
550-E19 Marketing Strategy (Fall 2019)
Scott Beck
602 Research Methods (Fall 2019)
James Loveland
630-01 Services Marketing (Fall 2019)
Russell Lacey
640-TU Principles of Category Management (Fall 2019)
Scott Beck
669-01 Social Media Marketing (Fall 2019)
Matt Tripepi
680-01 Introduction to Data Mining for Managers (IN R) (Fall 2019)
Lauren Laker
750-X20 Foundations of Marketing (Fall 2019)
Tom Hayes
Syllabi from 2018
300-01-02-03 Principles of Marketing (Spring 2018)
Karen Eutsler
300-04 Principles of Marketing (Spring 2018)
David Houghton
300-05 Principles of Marketing (Spring 2018)
David Houghton
300-06 Principles of Marketing (Spring 2018)
David Faulk
300-07-08 Principles of Marketing (Spring 2018)
Susan Schertzer
302-01 Marketing Research (Spring 2018)
Clint Schertzer
315-01 Principles of Category Management (Spring 2018)
Scott Beck
315-02 Principles of Category Management (Spring 2018)
Scott Beck
320-01-02 International Marketing (Spring 2018)
Mee-Shaw Cheung
329-01 Introduction to Data Mining (Spring 2018)
Lauren Laker
329-02 Introduction to Data Mining (Spring 2018)
Lauren Laker
361-01 Professional Selling (Spring 2018)
Karen Eutsler
362-01 Professional Selling Practicum (Spring 2018)
Karen Eutsler
368-01 Brand Building (Spring 2018)
Michael Kuremsky
370-01 Consumer Behavior (Spring 2018)
Jay Page
385-01 Digital Marketing and Analytics (Spring 2018)
David Houghton
398-01 Social Media Marketing (Spring 2018)
Matthew Dooley
495-01 Marketing Planning & Analysis (Spring 2018)
James Loveland
495-02 Marketing Planning & Analysis (Spring 2018)
James Loveland
550-01 Marketing Strategy (Spring 2018)
Susan Schertzer
550-01 Marketing Strategy (Spring 2018)
Clint Schertzer
550-02 Marketing Strategy (Spring 2018)
Clint Schertzer
550-03-04 Marketing Strategy (Spring 2018)
C. Edward Heath
550-19 Marketing Strategy (Spring 2018)
Russell Lacey
605-01 Applied Multivariate Analysis (Spring 2018)
James Loveland
626-01 Global Marketing (Spring 2018)
Mee-Shaw Cheung
630-01 Services Marketing (Spring 2018)
Russell Lacey
640-01 Consumer-Centric Category Management (Spring 2018)
Scott Beck
680-01 Introduction to Data Mining For Managers (Spring 2018)
Lauren Laker
680 Data Mining For Managers (Spring 2018)
James Loveland
750-X18 Marketing (Spring 2018)
James Loveland
300-01 Principles of Marketing (Summer 2018)
David Houghton
302-01 Research Methods (Summer 2018)
James Loveland
361-01 Professional Selling (Summer 2018)
Karen Eutsler
370-01 Consumer Behavior (Summer 2018)
Katherine "Kate" Loveland
550-01-04 Marketing Strategy (Summer 2018)
C. Edward Heath
550-02 Marketing Strategy (Summer 2018)
Mee-Shaw Cheung
550-05 Marketing Strategy (Summer 2018)
Scott Beck
550-29 Marketing Strategy (Summer 2018)
David Houghton
550-84 Marketing Strategy (Summer 2018)
Scott Beck
626-01 Global Marketing (Summer 2018)
Mee-Shaw Cheung
664-1S Consumer Behvaior (Summer 2018)
Katherine "Kate" Loveland
680-01 Introduction to Data Mining (Summer 2018)
Joel Asay
751-X18 Marketing (Summer 2018)
Jeffrey Wampler
300-01-02-03 Principles of Marketing (Fall 2018)
Karen Eutsler
300-04 Principles of Marketing (Fall 2018)
David Houghton
300-06-07 Principles of Marketing (Fall 2018)
Susan Schertzer
300-08 Principles of Marketing (Fall 2018)
David Faulk
300-09 Principles of Marketing (Fall 2018)
Jennifer Powell
300-10-11 Principles of Marketing (Fall 2018)
Amy Van Horn
300-5 Principles of Marketing (Fall 2018)
David Houghton
302-01-02 Marketing Research (Fall 2018)
Katherine "Kate" Loveland
302-03 Marketing Research (Fall 2018)
Lauren Kleitz
310-01 Business Marketing Management (Fall 2018)
Andre Affatato
315-01 Principles of Category Management (Fall 2018)
Scott Beck
320-01-02 International Marketing (Fall 2018)
Mee-Shaw Cheung
325-01 Marketing Services (Fall 2018)
Russell Lacey
361-01 Professional Selling (Fall 2018)
Karen Eutsler
368-01-02 Brand Building (Fall 2018)
Michael Kuremsky
370-01 Consumer Behavior (Fall 2018)
Katherine "Kate" Loveland
370-02 Consumer Behavior (Fall 2018)
Jay Page
385-01 Digital Marketing & Analytics (Fall 2018)
David Houghton
385-02 Digital Marketing & Analytics (Fall 2018)
Amy Van Horn
495-01 Marketing Planning & Analysis (Fall 2018)
Susan Schertzer
550-05 Marketing Strategy (Fall 2018)
Scott Beck
550-E19 Marketing Strategy (Fall 2018)
Scott Beck
602-01 Marketing Research (Fall 2018)
Clint Schertzer
626-01 Global Marketing (Fall 2018)
Mee-Shaw Cheung
630-01 Services Marketing (Fall 2018)
Russell Lacey
669-01 Social Media Marketing (Fall 2018)
Matt Tripepi
Syllabi from 2017
MKTG 300-01-02-03 Principles of Marketing (Spring 2017)
Karen Eutsler
MKTG 300-05-06 Principles of Marketing (Spring 2017)
Susan Schertzer
MKTG 300-07 Principles of Marketing (Spring 2017)
David Houghton
MKTG 300-08 Principles of Marketing (Spring 2017)
Russell Lacey
MKTG 300-09 Principles of Marketing (Spring 2017)
David Houghton
MKTG 302-01 Marketing Research (Spring 2017)
Katherine "Kate" Loveland
MKTG 315-01 Principles of Category Management (Spring 2017)
Scott Beck
MKTG 320-01-02 International Marketing (Spring 2017)
Mee-Shaw Cheung
MKTG 325-01 Marketing Services (Spring 2017)
Russell Lacey
MKTG 329-01 Introduction to Data Mining (Spring 2017)
Lauren Laker
MKTG 329-02 Introduction to Data Mining (Spring 2017)
Lauren Laker
MKTG 345-01 Integrated Marketing Communications (Spring 2017)
Susan Schertzer
MKTG 361-01 Professional Selling (Spring 2017)
Karen Eutsler
MKTG 370-01 Consumer Behavior (Spring 2017)
Katherine "Kate" Loveland
MKTG 385-01 Digital Marketing and Analysis (Spring 2017)
David Houghton
MKTG 398-01 Social Media Marketing (Spring 2017)
Matthew Dooley
MKTG 495-01 Marketing Planning and Analysis (Spring 2017)
James Loveland
MKTG 495-02 Marketing Planning and Analysis (Spring 2017)
James Loveland
MKTG 550-01 Marketing Strategy (Spring 2017)
Scott Beck
MKTG 550-02 Marketing Strategy (Spring 2017)
Scott Beck
MKTG 550-03-04 Marketing Strategy (Spring 2017)
C. Edward Heath
MKTG 550-W18 Marketing Strategy: West Chester (Spring 2017)
Russell Lacey
MKTG 605-01 Applied Multivariate Analysis (Spring 2017)
Susan Schertzer
