Marketing Syllabi
Syllabi from 2020
610-01P MSCA Analytics Practicum (Spring 2020)
Scott Beck
630-01B Service Marketing (Spring 2020)
Russell Lacey
630-01B Service Marketing (Spring 2020)
Russell Lacey
640-01 Consumer-Centric Category Management (Spring 2020)
Scott Beck
640-01 Consumer-Centric Category Management (Spring 2020)
Scott Beck
664-01 Consumer Behavior (Spring 2020)
Katherine "Kate" Loveland
664-01 Consumer Behavior (Spring 2020)
Katherine "Kate" Loveland
751-X20 Marketing Strategy (Spring 2020)
Jeffrey Wampler
751-X20 Marketing Strategy (Spring 2020)
Jeffrey Wampler
300-01A Principles of Marketing (Summer 2020)
David Houghton
300-02B Principles of Marketing (Summer 2020)
David Houghton
325-01 Services Marketing (Summer 2020)
Russell Lacey
550-03-ONL Marketing Strategy (Summer 2020)
Russell Lacey
550-04 Marketing Strategy (Summer 2020)
Scott Beck
MSCA 602-01 Research Methods (Summer 2020)
James Loveland
MSCA 664-1S Consumer Behavior (Summer 2020)
Katherine "Kate" Loveland
300-02-04-06 Principles of Marketing (Fall 2020)
Karen Eutsler
300 Principles of Marketing (Fall 2020)
Chris Luzar
302 Marketing Research (Fall 2020)
Katherine "Kate" Loveland
303 Marketing Internship (Fall 2020)
Katherine "Kate" Loveland
315-01 Principles of Category Management (Fall 2020)
Scott Beck
315-02 Principles of Category Management (Fall 2020)
Scott Beck
365 Professional Selling (Fall 2020)
Karen Eutsler
368 Brand Building: a dose of real-world consumer brand-building (Fall 2020)
Michael Kuremsky
370 Consumer Behavior (Fall 2020)
Katherine "Kate" Loveland
495-01 Marketing Planning and Analysis (Fall 2020)
Richie Liu
495-02 Marketing Planning and Analysis (Fall 2020)
Richie Liu
550-05 Marketing Strategy (Fall 2020)
Scott Beck
550 Marketing Strategy (Fall 2020)
Richie Liu
669-01 Social Media Marketing (Fall 2020)
Matt Tripepi
750 Marketing Strategy (Fall 2020)
Richie Liu
MSCA 610-01P Analytics Practicum (Fall 2020)
Scott Beck
Syllabi from 2019
300-02-03 Principles of Marketing (Spring 2019)
Karen Eutsler
300-04 Principles of Marketing (Spring 2019)
David Houghton
300-05 Principles of Marketing (Spring 2019)
David Houghton
300-06 Principles of Marketing (Spring 2019)
Russell Lacey
300-07 Principles of Marketing (Spring 2019)
Susan Schertzer
300-08 Principles of Marketing (Spring 2019)
Jennifer Powell
300-09-10 Principles of Marketing (Spring 2019)
Amy Van Horn
302 Marketing Research (Spring 2019)
Katherine "Kate" Loveland
310-01 Business Marketing Management (Spring 2019)
Andre Affatato
315-01 Principles of Category Management (Spring 2019)
Scott Beck
315-02 Principles of Category Management (Spring 2019)
Erin Muhlenkamp
329 Introduction to Data Mining (Spring 2019)
Lauren Laker
361-01 Professional Selling (Spring 2019)
Karen Eutsler
362-P Professional Selling Practicum (Spring 2019)
Karen Eutsler
362-P Professional Selling Practicum (Spring 2019)
Dustin Thorn
368-01 Brand Building: a dose of real-world consumer brand-building (Spring 2019)
Michael Kuremsky
369-01-P Brand Building Practicum (Spring 2019)
Michael Kuremsky
370 Consumer Behavior (Spring 2019)
Katherine "Kate" Loveland
385 Digital Marketing and Analytics (Spring 2019)
David Houghton
398-01 Social Media Marketing (Spring 2019)
Matthew Dooley
495-03 Marketing Planning and Analysis (Spring 2019)
Susan Schertzer
495 Marketing Planning and Analysis (Spring 2019)
Susan Schertzer
550-01 Marketing Strategy (Spring 2019)
Scott Beck
550-03-ONL Marketing Strategy (Spring 2019)
Clint Schertzer
550-ONL Marketing Strategy (Spring 2019)
Mee-Shaw Cheung
550-W20 Marketing Principles and Strategy (Spring 2019)
Jeffrey Wampler
602 Research Methods (Spring 2019)
James Loveland
605 Applied Multivariate Analysis (Spring 2019)
James Loveland
610-01-P MSCA Analytics Practicum (Spring 2019)
Scott Beck
626-ONL Global Marketing (Spring 2019)
Mee-Shaw Cheung
630-01 Service Marketing (Spring 2019)
Russell Lacey
640-01 Consumer-Centric Category Management (Spring 2019)
Scott Beck
680 Introduciton to Data Mining for Managers (Spring 2019)
Lauren Laker
751-X19 Marketing Strategy (Spring 2019)
Jeffrey Wampler
300-01 Principles of Marketing (Summer 2019)
David Houghton
302-01 Research Methods (Summer 2019)
James Loveland
303-FT Marketing Internship (Summer 2019)
Katherine "Kate" Loveland
361-01 Professional Selling (Summer 2019)
Karen Eutsler
370-01 Consumer Behavior (Summer 2019)
Katherine "Kate" Loveland
550-01 Marketing Strategy (Summer 2019)
David Houghton
550-02-03-ONL Marketing Strategy (Summer 2019)
Mee-Shaw Cheung
550-05 Marketing Strategy (Summer 2019)
Scott Beck
610-01-P MSA Analytics Practicum (Summer 2019)
Scott Beck
626-01-ONL Global Marketing (Summer 2019)
Mee-Shaw Cheung
664-01 Consumer Behavior (Summer 2019)
Katherine "Kate" Loveland
680 Introduction to Data Mining for Managers (Summer 2019)
Lauren Laker
300-01-03-05 Principles of Marketing (Fall 2019)
Amy Van Horn
300-02-04-06 Principles of Marketing (Fall 2019)
Karen Eutsler
300-07-08 Principles of Marketing (Fall 2019)
Jennifer Powell
300-09 Principles of Marketing (Fall 2019)
Sudipta Mukherjee
300-10 Principles of Marketing (Fall 2019)
Sudipta Mukherjee
300-11 Principles of Marketing (Fall 2019)
Chris Luzar
301-01 Business Marketing Management (Fall 2019)
Andre Affatato
302-03 Marketing Research (Fall 2019)
Ashley Stadler Blank
302 Marketing Research (Fall 2019)
Katherine "Kate" Loveland
315-01 Principles of Category Management (Fall 2019)
Scott Beck
320-01-02 International Marketing (Fall 2019)
Mee-Shaw Cheung
325-01 Marketing Services (Fall 2019)
Russell Lacey
329 Data Mining (Fall 2019)
James Loveland
361-01 Professional Selling (Fall 2019)
Karen Eutsler
368-01-02 Brand Building: A dose of real-world consumer brand-building (Fall 2019)
Michael Kuremsky
370-02 Consumer Behavior (Fall 2019)
Ashley Stadler Blank
370-03 Consumer Behavior (Fall 2019)
Ashley Stadler Blank
370 Consumer Behavior (Fall 2019)
Katherine "Kate" Loveland
385-01 Digital Marketing and Analytics (Fall 2019)
Sudipta Mukherjee
495-01 Marketing Planning and Analysis (Fall 2019)
Scott Beck
550-01-ONL Marketing Strategy (Fall 2019)
Clint Schertzer
550-05 Marketing Strategy (Fall 2019)
Scott Beck
