Title

How Fit Connects Service Brand Sponsors With Consumers' Passions for Sponsored Events

Authors

Russell Lacey, Xavier University - CincinnatiFollow
Angeline G. Close, University of Texas at Austin

Document Type

Article

Publication Title

International Journal of Sports Marketing & Sponsorship

ISSN

14646668

Volume

14

Issue

3

First Page

212

228

Publication Date

4-2013

Recommended Citation

Lacey, Russell and Close, Angeline G., "How Fit Connects Service Brand Sponsors With Consumers' Passions for Sponsored Events" (2013). Faculty Scholarship. 8.
https://www.exhibit.xavier.edu/marketing_faculty/8