Title

Positioning a Brand Extension in a Retail Environment: An Exploratory Look

Authors

Peter W. Smith, University of Wisconsin - Green Bay
David J. Burns, Xavier UniversityFollow

Document Type

Article

Publication Title

Journal of Business & Retail Management Research

ISSN

17518202

Volume

8

Issue

1

First Page

15

26

Publication Date

10-2013

Recommended Citation

Smith, Peter W. and Burns, David J., "Positioning a Brand Extension in a Retail Environment: An Exploratory Look" (2013). Faculty Scholarship. 30.
https://www.exhibit.xavier.edu/marketing_faculty/30