Title

Hispanic Consumer Preferences: Relationships With Acculturation and Materialism

Authors

David J. Burns, Xavier UniversityFollow
M. C. Dato-on

Document Type

Article

Publication Title

Academy of Business Disciplines Journal

Volume

4

Issue

2

First Page

78

96

Publication Date

2012

Recommended Citation

Burns, David J. and Dato-on, M. C., "Hispanic Consumer Preferences: Relationships With Acculturation and Materialism" (2012). Faculty Scholarship. 26.
https://www.exhibit.xavier.edu/marketing_faculty/26