Title
The Role of Brands in a Consumer Culture: Can Strong Brands Serve as a Substitute for a Relationship With God?
Document Type
Article
Publication Title
Journal of Biblical Integration in Business
Volume
15
Issue
Fall
First Page
28
42
Publication Date
2012
Recommended Citation
Burns, David J. and Fawcett, J. K., "The Role of Brands in a Consumer Culture: Can Strong Brands Serve as a Substitute for a Relationship With God?" (2012). Faculty Scholarship. 25.
https://www.exhibit.xavier.edu/marketing_faculty/25
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