Title

Construal-Level Mind-Sets and the Perceived Validity of Marketing Claims

Authors

Scott Wright
Chris Manolis, Xavier University - Cincinnati
Drew Brown
Xiaoning Guo
John Dinsmore, Xavier University - Cincinnati
C.-Y. Peter Chiu
Frank R. Kardes

Document Type

Article

Publication Title

Marketing Letters

ISSN

09230645

Volume

23

Issue

1

First Page

253

261

Publication Date

3-2012

Recommended Citation

Wright, Scott; Manolis, Chris; Brown, Drew; Guo, Xiaoning; Dinsmore, John; Chiu, C.-Y. Peter; and Kardes, Frank R., "Construal-Level Mind-Sets and the Perceived Validity of Marketing Claims" (2012). Faculty Scholarship. 16.
https://www.exhibit.xavier.edu/marketing_faculty/16