Title

If it Tastes Bad it Must be Good: Consumer Naive Theories and the Marketing Placebo Effect

Authors

S. A. Wright
J. M. Hernandez
A. Sundar
John Dinsmore
F. R. Kardes

Document Type

Article

Publication Title

International Journal Of Research in Marketing

ISSN

01678116

Volume

30

Issue

2

First Page

197

198

Publication Date

6-2013

Recommended Citation

Wright, S. A.; Hernandez, J. M.; Sundar, A.; Dinsmore, John; and Kardes, F. R., "If it Tastes Bad it Must be Good: Consumer Naive Theories and the Marketing Placebo Effect" (2013). Faculty Scholarship. 15.
https://www.exhibit.xavier.edu/marketing_faculty/15