Title
Recall of Preshow Cinema Advertising: A Message Processing Perspective
Document Type
Article
Publication Title
Journal of Marketing Communications
ISSN
13527266
Volume
19
Issue
1
First Page
1
21
Publication Date
2-2013
Recommended Citation
Wilson, Rick T. and Till, Brian D., "Recall of Preshow Cinema Advertising: A Message Processing Perspective" (2013). Faculty Scholarship. 1.
https://www.exhibit.xavier.edu/marketing_faculty/1