Title

The Impact of Banner Ad Styles on Interaction and Click-Through Rates

Authors

A. Siegle
Gerald Braun, Xavier University - CincinnatiFollow
M. Sena, Xavier University - CincinnatiFollow

Document Type

Article

Publication Title

Issues in Information Systems

Volume

9

Issue

2

First Page

337

342

Publication Date

2008

Recommended Citation

Siegle, A.; Braun, Gerald; and Sena, M., "The Impact of Banner Ad Styles on Interaction and Click-Through Rates" (2008). Faculty Scholarship. 22.
https://www.exhibit.xavier.edu/management_information_systems_faculty/22