The Era of Intolerance: Cancel Culture and Tolerance for Disagreement on Instagram
Start Date
2023 3:20 PM
Location
Alter Hall 304
Abstract
The original tolerance for disagreement (TFD) measure sought to determine the level at which individuals can handle conflict (Tevin, Richmond, McCroskey, 1998). Previous studies and literature surrounding tolerance for disagreement suggested that future research could examine if tolerance has changed over time. Also, if TFD is exacerbated by social media. In addition, research suggested that certain factors on social media could predict the level to which an individual would tolerate an alternate opinion. This study expands upon the original TFD measure and modifies it to fit the social media platform, Instagram. A study was conducted to revise the TFD measure for use on Instagram. Participants offered suggestions for revision in focus groups and recorded changes to an activity sheet to revise the measure. The scale was modified to see if certain behaviors on Instagram, such as blocking or unfollowing, were associated with a lower tolerance for disagreement.
The Era of Intolerance: Cancel Culture and Tolerance for Disagreement on Instagram
Alter Hall 304
The original tolerance for disagreement (TFD) measure sought to determine the level at which individuals can handle conflict (Tevin, Richmond, McCroskey, 1998). Previous studies and literature surrounding tolerance for disagreement suggested that future research could examine if tolerance has changed over time. Also, if TFD is exacerbated by social media. In addition, research suggested that certain factors on social media could predict the level to which an individual would tolerate an alternate opinion. This study expands upon the original TFD measure and modifies it to fit the social media platform, Instagram. A study was conducted to revise the TFD measure for use on Instagram. Participants offered suggestions for revision in focus groups and recorded changes to an activity sheet to revise the measure. The scale was modified to see if certain behaviors on Instagram, such as blocking or unfollowing, were associated with a lower tolerance for disagreement.
