A Study of Determinants of Convenience Store Craft Beer Sales in Ohio
Start Date
29-4-2022 2:15 PM
Location
Alter Hall Poster Session 1 - 2nd floor
Abstract
The number of craft breweries has grown over 20% over the last two decades (Brewers Association 2021), resulting in burgeoning craft brew supply at restaurants, grocery stores, and taprooms. Yet, convenience stores are a relatively unexplored opportunity for craft breweries. This study uses a detailed store-level dataset from a mid-sized craft brewery in Southwest Ohio to explore the regional determinants of craft beer sales. We explore how regional demographics (such as census tract age, median income, racial composition, household status, and other tract-level observables) correlate to craft beer sales. We also investigate how convenience store ownership (owned by corporate oil), location (urban versus rural), and local retail alcohol distributor competition influence sales.
A Study of Determinants of Convenience Store Craft Beer Sales in Ohio
Alter Hall Poster Session 1 - 2nd floor
The number of craft breweries has grown over 20% over the last two decades (Brewers Association 2021), resulting in burgeoning craft brew supply at restaurants, grocery stores, and taprooms. Yet, convenience stores are a relatively unexplored opportunity for craft breweries. This study uses a detailed store-level dataset from a mid-sized craft brewery in Southwest Ohio to explore the regional determinants of craft beer sales. We explore how regional demographics (such as census tract age, median income, racial composition, household status, and other tract-level observables) correlate to craft beer sales. We also investigate how convenience store ownership (owned by corporate oil), location (urban versus rural), and local retail alcohol distributor competition influence sales.
