Title
Does Culture Matter? Using Accommodation, Framing, and Hofstede Theories to Predict Chinese Voters' Perceptions and Attitudes Toward Culturally Oriented Online Political Advertising
Document Type
Article
Publication Title
China Media Research
ISSN
1556-889X
Volume
6
Issue
1
First Page
91
102
Publication Date
1-2010
Publication Information
Gevorgyan, G. (2010). Does culture matter? Using accommodation, framing, and Hofstede theories to predict Chinese voters’ perceptions and attitudes toward culturally oriented online political advertising. China Media Research, 6(2), 91-102.
Recommended Citation
Gevorgyan, Gennadi, "Does Culture Matter? Using Accommodation, Framing, and Hofstede Theories to Predict Chinese Voters' Perceptions and Attitudes Toward Culturally Oriented Online Political Advertising" (2010). Faculty Scholarship. 69.
https://www.exhibit.xavier.edu/communication_arts_faculty/69
