"Teen Perceptions of Disclosure in Buzz Marketing" by Tara Anne Michels, Roshan Ahuja et al.
 

Title

Teen Perceptions of Disclosure in Buzz Marketing

Document Type

Article

Publication Title

Journal of Consumer Marketing

ISSN

0736-3761

Volume

24

Issue

3

First Page

151

159

Publication Date

2007

Publication Information

Ahuja, R. D., Michels, T., Walker, M. W., & Weissbuch, M. (2007). Teen perceptions of disclosure in buzz marketing. Journal of Consumer Marketing, 24(3), 151-159.

Comments

Online journal.

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