Title

Teen Perceptions of Disclosure in Buzz Marketing

Authors

Tara Anne Michels, Xavier University - Cincinnati
Roshan Ahuja, Xavier University - CincinnatiFollow
Mary Mazzei Walker, Xavier University - CincinnatiFollow
Mike Weissbuch, Xavier University - CincinnatiFollow

Document Type

Article

Publication Title

Journal of Consumer Marketing

ISSN

0736-3761

Volume

24

Issue

3

First Page

151

159

Publication Date

2007

Publication Information

Ahuja, R. D., Michels, T., Walker, M. W., & Weissbuch, M. (2007). Teen perceptions of disclosure in buzz marketing. Journal of Consumer Marketing, 24(3), 151-159.

Comments

Online journal.

Recommended Citation

Michels, Tara Anne; Ahuja, Roshan; Walker, Mary Mazzei; and Weissbuch, Mike, "Teen Perceptions of Disclosure in Buzz Marketing" (2007). Faculty Scholarship. 67.
https://www.exhibit.xavier.edu/communication_arts_faculty/67