Title

Brand Love Is in the Heart: Physiological Responding to Advertised Brands

Authors

Wendy Maxian, Xavier University - CincinnatiFollow
Samuel D. Bradley
Wesley Wise
Elizabeth N. Toulouse

Document Type

Article

Publication Title

Psychology & Marketing

ISSN

0742-6046

Volume

30

Issue

6

First Page

469

478

Publication Date

6-2013

Publication Information

Maxian, W. (2013). Brand love is in the heart: Physiological responding to advertised brands. Psychology & Marketing, 30(6), 469-478.

Recommended Citation

Maxian, Wendy; Bradley, Samuel D.; Wise, Wesley; and Toulouse, Elizabeth N., "Brand Love Is in the Heart: Physiological Responding to Advertised Brands" (2013). Faculty Scholarship. 4.
https://www.exhibit.xavier.edu/communication_arts_faculty/4